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Friday, March 11, 2011

Converse and Marimekko celebrate their collaboration with a movie

To celebrate its collaboration with Finnish textile icon Marimekko, Converse has commissioned a short movie shot in Helsinki. Introducing some of the print designers entrusted with the task of bringing the Marimekko aesthetic to Converse’s classic shoe, the film sheds light on the slightly women’s focused collection – a pair of which will be featured in our March-April edition’s red album. The film’s soundtrack features tracks by Finnish musicians Husky Rescue and Uusi Fantasia.

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