Icelandic Dogma

When one think of Icelandic fashion, one would think of Bjork and her way out there costumes which believe it or not is sometimes a Galliano or McQueen. You would never imagine Icelanders donning something street and hip-hop ish. But amongst the quaint little shops in Reykjavik is this shop called “Dogma”. This shop produces and also stocks up on the latest streetwear. One thing unique about this store are the locally made t-shirts that makes fun of Iceland with topics that covers the recent economic crisis and funny slogans in their native Iceland. The shop also sells other cool t-shirts though some designs have been found selling on the streets of Bangkok, especially in Chatuchak market. So if you do drop by the shop, make sure you buy only the Icelandic designed t-shirts. Nevertheless, it is a bit ironic yet interesting to see such fashion in a seemingly small town like Reykjavik, Iceland. So this is where Bjork get her